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		<title>Agriculture Education</title>
		<link>http://kansasgrains.wordpress.com/2012/08/03/agriculture-education/</link>
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		<pubDate>Fri, 03 Aug 2012 21:47:36 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
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		<guid isPermaLink="false">http://kansasgrains.wordpress.com/?p=1070</guid>
		<description><![CDATA[Agriculture Education Paige McFarland, Intern       Do you know where your breakfast came from this morning? I do, but I’ve read that nearly 98 percent of Americans have absolutely NO idea where and how their food or clothing is made. I obviously can’t tell you exactly which pig on a farm in the United States [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=1070&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<h4 style="text-align:justify;"><strong>Agriculture Education</strong><br />
<strong>Paige McFarland, Intern</strong></h4>
<p style="text-align:justify;">      Do you know where your breakfast came from this morning? I do, but I’ve read that nearly 98 percent of Americans have absolutely NO idea where and how their food or clothing is made. I obviously can’t tell you exactly which pig on a farm in the United States my bacon came from. But I do know my bacon comes from a pig. The majority of people assume that you just buy your food and clothing from a store, where their factories make it. Contrary to popular belief, that statement is <em>false</em>. In today’s society, with resources vanishing, people need to understand the importance of agriculture now more than ever. How can you help people come to the understanding? I have chose Agriculture Education as my major at Kansas State University to help people better understand the importance of agriculture and where we would be without it.</p>
<p style="text-align:justify;">            So many people fail to understand the extent of which that corn is used. Things you would never guess like plastic Wal-mart sacks, diapers, fireworks and ceiling tile are all made with corn. The different types of corn are used for different things. Field corn is mainly used for livestock feed and ethanol but a very small amount of our crop is used for sweeteners, cereal and other types of food. Sweet corn and popcorn are different types of corn. and others are used to make the other products.</p>
<p style="text-align:justify;">            If you have followed my posts on Facebook, Twitter or even my previous blog posts I have shared some of my experiences about teaching moments. The most recent was just a few days ago when a little girl asked me &#8220;Why is your corn not green? Is it because it&#8217;s sad because it&#8217;s so hot and sweat the green out?&#8221; Yes, that really happened. She pretty much hit the nail right on the head with that one. (In an explanation that would make sense to a six year old.) I proceeded to tell her that when it gets really hot (like this year!) that the corn gets tired and hot just like we do.</p>
<p style="text-align:justify;">            Agriculture is a part of people’s lives, whether they want it to be or not. It is extra important to me to educate people because it is such a big part of my life. Today is the last day of my internship at the Kansas Corn and Grain Sorghum offices. I will continue to advocate for agriculture and hope that I can make an influence in the agricultural industry.</p>
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		<title>A Whole New World</title>
		<link>http://kansasgrains.wordpress.com/2012/07/17/a-whole-new-world/</link>
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		<pubDate>Tue, 17 Jul 2012 21:31:09 +0000</pubDate>
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		<guid isPermaLink="false">http://kansasgrains.wordpress.com/?p=1059</guid>
		<description><![CDATA[A Whole New World Paige McFarland, Intern As some of you know, I had the opportunity to take a road trip to Dodge City this past week for the 3i Farm Show. This was the first farm show booth I have worked and also the first time I’ve spent a lot of time in western [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=1059&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>A Whole New World</p>
<p>Paige McFarland, Intern</p>
<p>As some of you know, I had the opportunity to take a road trip to Dodge City this past week for the 3i Farm Show. This was the first farm show booth I have worked and also the first time I’ve spent a lot of time in western Kansas. It was a trip  to remember!</p>
<p>I came to a few realizations along the way:</p>
<p>1. Feedlots and Meat packing plants are A LOT bigger in Western Kansas</p>
<p>2. Irrigation makes a HUGE difference and,</p>
<p>3. The heat makes people do crazy things (myself included!)</p>
<p>As we were welcomed into Dodge City one of these first signs we saw read “Scenic Overlook.” In eastern Kansas you would see the Flint Hills and other sorts of attractions, but in Dodge City the Scenic overlook was of the feedlots. I couldn’t help but state the obvious: “Wow, that’s a lot of cows!” I have seen smaller feedlots but never one of this size. This cattle feedlot is said to be one of the largest operations in Southwest Kansas.</p>
<p>On our five-hour trek to Dodge City, I was shocked at the difference irrigation has made on the corn in southwest Kansas. Obviously, if the crop is getting water it will grow like it is supposed to but, SHEESH! I think I was starting to forget what a good corn crop looked like after having two consecutive dry years in our neck of the woods. I didn’t fully understand how the irrigation systems worked at first, mainly because I haven’t been around them much.  Seeing them in action was a pretty neat experience. I also learned that even the irrigators are struggling against the hot, dry weather we are having. I also learned that irrigators spend a lot of time and money to keep those fields productive—especially this summer.</p>
<p>Last but certainly not least, the heat. It was pretty hot in Dodge City. I was told it is usually hotter and drier in western Kansas, but I couldn’t tell a lot of difference. The drought has baked out most of the humidity in eastern Kansas.  Although it was not as hot as the week prior (for which, I am soooo thankful!) there were times I felt like I was melting.</p>
<p>On the drive out west we came across a few interesting sights as we stopped, including a 50+ year-old man at a gas station sporting an enormous  red wig who proceeded to tell stories about his buddy, Buffalo Bill. If you were present at the 3i show late Saturday afternoon, you may have also seen a few corn staffers rolling around on a golf cart squirting water guns at random people. The water guns came from my new friends at the High Plains Journal (definitely the best giveaway at the 3i Show).</p>
<p>On a more serious note, I am most definitely glad I gained this experience. I had the pleasure of speaking to a few of our growers and board members during the show. I hear these names on a daily basis and read their Facebook updates but had never been able to put names to faces prior to the 3i Show. I talked to a variety of people who were visiting the show. Some of them showed interest in what we do and wanted to get a closer look at our ethanol powered Harley Davidson motorcycle.  Some just wanted the freebies, but that was to be expected, it is a Farm Show after all.</p>
<p>Representing the Kansas Corn Commission was a rewarding experience for me. Not only was I helping the general public to understand what we do in agriculture, I was learning from them and I was learning from our growers. I truly enjoyed the experience but by Saturday night I was ready to “Get the Heck Outta Dodge!”</p>
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		<title>Ridin’ Green: E85 Promotion</title>
		<link>http://kansasgrains.wordpress.com/2012/07/10/ridin-green-e85-promotion/</link>
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		<pubDate>Tue, 10 Jul 2012 21:52:52 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
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		<guid isPermaLink="false">http://kansasgrains.wordpress.com/?p=1051</guid>
		<description><![CDATA[By Paige McFarland, Intern If you are familiar with the Kansas Corn Commission, you know there has been a multitude of cars and trucks used to promote ethanol over the last 20 or 30 years. Some of you may be having flashbacks of the Chevy Silverado, the Ford Mustang convertible from the 1980s, or the more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=1051&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">
<a href='http://kansasgrains.wordpress.com/2012/07/10/ridin-green-e85-promotion/bike-side/' title='Bike-side'><img data-liked='0' data-reblogged='0'data-attachment-id="1053" data-orig-file="http://kansasgrains.files.wordpress.com/2012/07/bike-side.jpg" data-orig-size="400,267" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-description="" data-medium-file="http://kansasgrains.files.wordpress.com/2012/07/bike-side.jpg?w=300" data-large-file="http://kansasgrains.files.wordpress.com/2012/07/bike-side.jpg?w=400" width="150" height="100" src="http://kansasgrains.files.wordpress.com/2012/07/bike-side.jpg?w=150&h=100" class="attachment-thumbnail" alt="Bike-side" title="Bike-side" /></a>
<a href='http://kansasgrains.wordpress.com/2012/07/10/ridin-green-e85-promotion/bikefront/' title='Bikefront'><img data-liked='0' data-reblogged='0'data-attachment-id="1054" data-orig-file="http://kansasgrains.files.wordpress.com/2012/07/bikefront.jpg" data-orig-size="500,693" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-description="" data-medium-file="http://kansasgrains.files.wordpress.com/2012/07/bikefront.jpg?w=216" data-large-file="http://kansasgrains.files.wordpress.com/2012/07/bikefront.jpg?w=500" width="108" height="150" src="http://kansasgrains.files.wordpress.com/2012/07/bikefront.jpg?w=108&h=150" class="attachment-thumbnail" alt="Bikefront" title="Bikefront" /></a>
</p>
<p></span></span></span></p>
<p>By Paige McFarland, Intern</p>
<p>If you are familiar with the Kansas Corn Commission, you know there has been a multitude of cars and trucks used to promote ethanol over the last 20 or 30 years. Some of you may be having flashbacks of the Chevy Silverado, the Ford Mustang convertible from the 1980s, or the more recent corn cars engulfed with green and yellow ears of corn.</p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">So what’s next for Kansas Corn? Here’s a hint: the familiar face you see in the current corn car, will most likely not be the same face you see on the new and improved Harley! Kansas Corn Growers Executive Director, Jere White recently took his motorcycle to <a href="http://www.combscustoms.com/">Comb’s Custom Cycles </a></span><span style="font-family:Times New Roman;">of Lawrence, Kansas to have a few cosmetic changes made after converting it to run on e85.</span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">Jere had his motorcycle converted in Rapid City, South Dakota in the spring of 2011. In order to convert this bike to run on E85 they had to replace the computer and injectors. A bike like his normally runs on 91 octane, which is a higher octane than a normal car would run on, and is roughly a dollar more in cost than E85. E85 fuel is naturally high in octane, and costs less than regular unleaded. This is one of the many benefits of converting the bike to run on American ethanol. </span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">The question has surfaced time and time again, are ethanol blends safe to use in our vehicles? The sole purpose of the eye catching corn cars is to promote the use of ethanol as a renewable fuel. By using E85, we are showing that it used safely. Nothing is more American than a Harley Davidson motorcycle, so it makes sense to use American-made ethanol. The bike is the next step in demonstrating the benefits of American ethanol.</span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">“Over the years we have utilized different vehicles and ideas to engage discussion in what we are promoting. The presence of ethanol has definitely increased,” Jere said. “We have to branch out to engage others. If we are going to be successful we have to promote ethanol to a variety of audiences. The bike will offer us the traditional audience at the 3i Farm Show in Dodge City, and also the non-traditional audience at the Sturgis Motorcycle Rally in South Dakota.”</span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">The flex fuel motorcycle is accented with a glossy green environmentally sound paint.  </span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">On the tank is an eagle holding an ear of corn. This image represents the foundation in which American ethanol originates from. </span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">The front fender holds more of a whimsical theme. There is a skeleton farmer (skeletons are popular with the bike crowd) sitting on an old John Deere tractor with a jar of moonshine. Ethanol is an alcohol fuel&#8211;essentially moonshine. Ethanol has been used to fuel vehicles since before the moonshine days. (In fact, the first Flex Fuel vehicle was Henry Ford’s Model T.) This part of the bike ties the farming industry and biker imagery into one. </span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;">Over the years, we’ve put ethanol in just about everything—pickups, cars, airplanes, and now motorcycles. Kansas Corn staffers have driven hundreds of thousands of miles using ethanol blended fuels as they’ve crisscrossed the state over several years. They can definitely answer any questions you might have about ethanol’s performance in a variety of vehicles.</span></span></span></p>
<p><span style="font-size:medium;"><span style="color:#000000;"><span style="font-family:Times New Roman;"> “Probably the most important thing is that we are using fuel that is made right here in our state,” Jere said. “When you are using 85 percent ethanol, that’s 85 percent fuel made right here in several small Kansas communities and not imported from the Middle East.”</span></span></span></p>
<p><span style="font-family:Times New Roman;"><span style="font-size:medium;"><span style="color:#000000;">The bike will make its first appearance at the 3i Farm Show in Dodge City July 12</span></span><span style="color:#000000;"><sup><span style="font-size:small;">th</span></sup><span style="font-size:medium;">-14</span><sup><span style="font-size:small;">th</span></sup><span style="font-size:medium;">. Come take a look!</span></span></span></p>
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		<title>Final Farewell</title>
		<link>http://kansasgrains.wordpress.com/2012/06/22/final-farewell/</link>
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		<pubDate>Fri, 22 Jun 2012 08:15:05 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
				<category><![CDATA[agriculture]]></category>
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		<guid isPermaLink="false">http://kansasgrains.wordpress.com/?p=1040</guid>
		<description><![CDATA[By: DeEtta Bohling, Communications Specialist Today is the day. After nearly three years, this is my last day in the Kansas Corn &#38; Grain Sorghum office. It has been a pleasure to work with all our growers and to meet so many genuine folks. Thanks to social media, I’ve been able to connect and learn [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=1040&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><em>By: DeEtta Bohling, Communications Specialist</em></p>
<p>Today is the day. After nearly three years, this is my last day in the Kansas Corn &amp; Grain Sorghum office.</p>
<p>It has been a pleasure to work with all our growers and to meet so many genuine folks. Thanks to social media, I’ve been able to connect and learn from farmers across the nation—and world. With the <a href="http://www.grains.org/">U.S. Grains Council</a> I had the opportunity to travel with corn growers to China for the Spring Corn Tour last May. I learned about Chinese corn production and gained more knowledge about exports.</p>
<div id="attachment_1041" class="wp-caption aligncenter" style="width: 310px"><a href="http://kansasgrains.files.wordpress.com/2012/06/251151_559711981778_5636918_n.jpg"><img class="size-medium wp-image-1041" title="251151_559711981778_5636918_n" src="http://kansasgrains.files.wordpress.com/2012/06/251151_559711981778_5636918_n.jpg?w=300&h=200" alt="" width="300" height="200" /></a><p class="wp-caption-text">2011 Spring Crop Tour to China with U.S. Grains Council</p></div>
<p>One of my favorite projects over the past year has been <a href="http://commongroundkansas.wordpress.com/">CommonGround Kansas</a>. I’ve met so many strong and talented women who inspire me. Thanks to each of the volunteers who have been a pleasure to work with.</p>
<div id="attachment_1044" class="wp-caption aligncenter" style="width: 310px"><a href="http://kansasgrains.files.wordpress.com/2012/06/img_88641.jpg"><img class="size-medium wp-image-1044" title="IMG_8864" src="http://kansasgrains.files.wordpress.com/2012/06/img_88641.jpg?w=300&h=225" alt="" width="300" height="225" /></a><p class="wp-caption-text">CommonGround Shared Voices Conference</p></div>
<p>I’m leaving the communications specialist position with a strong social media presence on Facebook and Twitter, a brand new <a href="http://www.ksgrains.com">website</a> (if you haven’t checked it out yet, please do), new logos for the Kansas Corn Growers Association, Kansas Corn Commission, Kansas Grain Sorghum Producers, and branding for <a href="http://www.facebook.com/kansasagriland">Agriland</a> at the Kansas State Fair.</p>
<div id="attachment_1045" class="wp-caption aligncenter" style="width: 210px"><a href="http://kansasgrains.files.wordpress.com/2012/06/topekafarmshow.jpg"><img class="size-medium wp-image-1045" title="TopekaFarmShow" src="http://kansasgrains.files.wordpress.com/2012/06/topekafarmshow.jpg?w=200&h=300" alt="" width="200" height="300" /></a><p class="wp-caption-text">Topeka Farm Show Display</p></div>
<p>The best compliment I received came from one of our corn growers at Commodity Classic the first year I attended. He asked me to tell him about my family farm back home and was shocked when I informed him that I didn’t grow up on a farm and I didn’t study agriculture in school. I must have blended in well! He asked how I was able to share so much about agriculture though our website and social media platforms and I explained that everything I had learned had come from the research I did or the folks I met.</p>
<div id="attachment_1046" class="wp-caption aligncenter" style="width: 310px"><a href="http://kansasgrains.files.wordpress.com/2012/06/img_9336.jpg"><img class="size-medium wp-image-1046" title="IMG_9336" src="http://kansasgrains.files.wordpress.com/2012/06/img_9336.jpg?w=300&h=178" alt="" width="300" height="178" /></a><p class="wp-caption-text">Wiscombe plants corn near Overbrook, KS</p></div>
<p>I thank those who answered my e-mails, tweets, and Facebook questions. A special thanks to Pat and Mary Ross and Kirk Wiscombe for letting me visit their farms each time I asked. I greatly appreciate you taking time out of your busy schedules to teach this Iowa girl a few things about Kansas agriculture!</p>
<div id="attachment_1047" class="wp-caption aligncenter" style="width: 310px"><a href="http://kansasgrains.files.wordpress.com/2012/06/301467_571181716338_830271675_n.jpg"><img class="size-medium wp-image-1047" title="301467_571181716338_830271675_n" src="http://kansasgrains.files.wordpress.com/2012/06/301467_571181716338_830271675_n.jpg?w=300&h=247" alt="" width="300" height="247" /></a><p class="wp-caption-text">At Ross-Nunemaker Farms in Lawrence, KS</p></div>
<p>I’m on to new adventures at <a href="http://www.jewell.edu/home">William Jewell College</a> in Liberty, MO where I’ll be the Communications Manager for the <a href="http://hjseries.org/web/home.aspx">Harriman-Jewell Series</a>. Please continue to keep in touch with me on <a href="http://www.facebook.com/DeEtta09">Facebook</a> and <a href="http://twitter.com/#!/DeEttaLBohling">Twitter</a>! It’s been a pleasure getting to know each of you.</p>
<p>Farewell,</p>
<p>DeEtta</p>
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		<title>What’s the beef with antibiotics?</title>
		<link>http://kansasgrains.wordpress.com/2012/06/05/whats-the-beef-with-antibiotics/</link>
		<comments>http://kansasgrains.wordpress.com/2012/06/05/whats-the-beef-with-antibiotics/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 20:47:30 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
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		<guid isPermaLink="false">http://kansasgrains.wordpress.com/?p=1030</guid>
		<description><![CDATA[By: Paige McFarland, Intern I recently read an article in Redbook magazine called “Antibiotics are not Candy”. In this article it discusses the risks of antibiotics developing superbugs. This article defines a superbug as a medicine resistant disease. The most well-known superbug is Methicillin-resistant Staphylococcus aureus, better known as MRSA. It also discussed how these [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=1030&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><em>By: Paige McFarland, Intern</em></p>
<p>I recently read an article in <a href="http://www.redbookmag.com/recipes-home/blogs/cooking/how-farms-create-superbugs">Redbook magazine called “Antibiotics are not Candy”</a>. In this article it discusses the risks of antibiotics developing superbugs. This article defines a superbug as a medicine resistant disease. The most well-known superbug is Methicillin-resistant Staphylococcus aureus, better known as MRSA. It also discussed how these “bugs” could potentially become uncontrollable if the dilemma is not addressed.</p>
<p>As <a href="http://kansasgrains.wordpress.com/2012/05/30/introducing-the-kansas-corn-kansas-sorghum-summer-intern/">a farm girl myself</a>, I experienced the trials and tribulations that went with raising cattle. I am frustrated with the misinformation I read the Redbook article regarding antibiotics in animals.</p>
<p>Medicines are used in animals just as they are used in humans- to treat and prevent illness effectively and to keep or maintain good health. Cattle are often given an antibiotic when they are sick, just like humans. These antibiotics are not the same as the antibiotic given to humans. They are utilized to create healthy animals so they can produce nutritious meat.</p>
<p><img class="alignright size-medium wp-image-1031" title="Cow" src="http://kansasgrains.files.wordpress.com/2012/06/img_9357.jpg?w=300&h=211" alt="" width="300" height="211" /><br />
Farmers and ranchers monitor their livestock closely to know when, and if, these medicines are needed. If antibiotics are not needed they will not spend the money to administer the medicine. It doesn’t make good business sense to spend money on resources that aren’t needed.</p>
<p>Precautions are taken by the producers because they are fully aware of the potential harm antibiotics can cause. This is where groups such as the <a href="http://www.fda.gov/">Food and Drug Administration (FDA)</a> come in to save the day. Meat cannot be released into the food supply with any antibiotics above the strict safety limits set by the FDA. They undergo rigorous testing before seeking FDA approval to keep humans healthy.</p>
<p>TV shows, magazine articles and other sources often lead consumers astray with faulty accusations of animal agriculture. It is important to research the facts, and if you have questions, farmers are happy to speak with you. Groups like the <a href="http://usfraonline.org/">U.S. Farmers and Ranchers Alliance</a> and <a href="http://findourcommonground.com/">CommonGround</a> are just two of the grassroots programs that <a href="http://www.ksgrains.com/">Kansas Corn</a> are involved with.</p>
<div id="attachment_1032" class="wp-caption alignleft" style="width: 224px"><a href="http://kansasgrains.files.wordpress.com/2012/06/redbook-superbugs-photo.jpg"><img class="size-full wp-image-1032" title="Image from Redbook" src="http://kansasgrains.files.wordpress.com/2012/06/redbook-superbugs-photo.jpg?w=570" alt=""   /></a><p class="wp-caption-text">Image from Redbook</p></div>
<p>The article showed a graphic that depicted animals on farms being fed low doses of antibiotics in their feed and water. They claimed the use of these antibiotics correlates directly with antibiotic-resistant bacteria that develops in animals and is then transferred to humans, making them sick. Contrary to popular belief, animals are not injected with antibiotics and directly put into our food supply to cause illness.</p>
<p>As I stated before, I grew up around cattle on my family farm. We have used antibiotics strictly for sicknesses in our cattle. Between the times the vet prescribes the antibiotic and the time it is injected, it is recorded. When we record an injection such as this one it is very important to have the type of antibiotic, date, time, and reason for the injection.</p>
<p>The antibiotics are subject to a thorough review process by the FDA before they are approved for use in food production. Antibiotic use in animal agriculture is not the reason for antibiotic resistance in humans. There are three key reasons for this:</p>
<p>1) It is unlikely that the resistant bacteria would survive the animal processing phase<br />
2) It is unlikely that the bacteria would survive if the meat is cooked properly</p>
<p>3) The antibiotics used in animals are different from those used in human healthcare</p>
<p>A more likely reason for the uprising of the resistant bacteria is the over-use of antibiotics in human healthcare.</p>
<p style="text-align:center;"><a href="http://kansasgrains.files.wordpress.com/2012/06/antibiotics-paige.jpg"><img class="aligncenter  wp-image-1033" title="antibiotics" src="http://kansasgrains.files.wordpress.com/2012/06/antibiotics-paige.jpg?w=471&h=608" alt="" width="471" height="608" /></a></p>
<p>Animal agriculture is under a microscope now more than ever. There are activist groups out there looking to completely abolish animal agriculture, which is why I chose to write about this specific Redbook article. I could have read it and looked the other way, but I know how important it is to share my story. It is important to continue advocating and I encourage you to do the same.</p>
<p><strong>More great articles:</strong></p>
<p><a href="http://meatissues.org/2012/06/04/livestock-antibiotics-super-bugs/">Livestock Antibiotics: Super Bugs?</a></p>
<p><a href="http://eburnsthompson.wordpress.com/2012/06/05/antibiotic-superbugs-why-farmers-arent-to-blame/">Antibiotic Superbugs: Why Farmers Aren’t To Blame</a></p>
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		<title>Introducing the Kansas Corn, Kansas Sorghum Summer Intern!</title>
		<link>http://kansasgrains.wordpress.com/2012/05/30/introducing-the-kansas-corn-kansas-sorghum-summer-intern/</link>
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		<pubDate>Wed, 30 May 2012 21:13:44 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
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		<description><![CDATA[By Paige McFarland, Intern Kansas Corn, Kansas Grain Sorghum I am a Kansas farm girl and also the newest face in the Kansas Corn, Kansas Grain Sorghum office in Garnett, Kansas. I am taking on a summer internship to better my knowledge of the agriculture industry and also taking a huge step toward my future [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=1020&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<div id="attachment_1022" class="wp-caption alignleft" style="width: 160px"><a href="http://kansasgrains.files.wordpress.com/2012/05/paigepic23.jpg"><img class="size-thumbnail wp-image-1022 " title="paigepic2" src="http://kansasgrains.files.wordpress.com/2012/05/paigepic23.jpg?w=150&h=145" alt="" width="150" height="145" /></a><p class="wp-caption-text">Paige McFarland</p></div>
<p>By Paige McFarland, Intern<br />
Kansas Corn, Kansas Grain Sorghum</p>
<p>I am a Kansas farm girl and also the newest face in the Kansas Corn, Kansas Grain Sorghum office in Garnett, Kansas. I am taking on a summer internship to better my knowledge of the agriculture industry and also taking a huge step toward my future career.</p>
<p>Our family farm is located about five miles south of Ottawa. My dad farms roughly 2,000 acres of corn, wheat and soybeans combined, with approximately half of that being corn.</p>
<p>This fall I will be a sophomore at Kansas State University pursuing a double major in Agriculture Communications and Agriculture Education. I am transferring from Hutchinson Community College where I studied ag education and also played on the HCC softball team.</p>
<p>In my trek to Hutchinson for my freshman year of college, I said goodbye to my 4-H Club, FFA chapter and also my family farm. Going to college, I left the peace and quiet of living in the country. Let me tell you, living in the city is a TOTALLY different atmosphere after living in the country for the first 18 years of your life. Lying in bed, I heard sirens and yelling outside of my dorm room instead of the familiar sound of crickets and coyotes howling.</p>
<p>4-H and FFA have been important parts of my life. I was a 12 year member of the Rambling Ranchers 4-H club based in Ottawa. Throughout my 12 years I held numerous offices including Historian, Recreation Leader, Trip Committee, 4-H Council Representative and President. These leadership roles were overwhelming and scary at first, but during the 12 years, I found my place in the Rambling Ranchers 4-H club and 4-H found its way to my heart.</p>
<p>After gaining knowledge from 4-H and hearing what the older 4-Hers had to say about FFA, I discovered that was something I would come to love as well. I was a three-year member of the Ottawa FFA chapter. I participated in career development events such as Parliamentary Procedure, Ag Communications, Dairy Foods Judging, Food Science, and also Nursery and Landscape. During my three years I was the Chapter Photographer, Vice President and President. FFA became very influential in my life during those three years of my high school career.</p>
<p>It was during my high school years that I decided Agriculture was definitely the field that I wanted to pursue a career in. I had been on the fence between education and some sort of Ag major so I decided, why not Ag education? I’ll have the best of both worlds! After hearing the way some of my classmates interpreted the so-called “life on the farm”, I was in awe of how uninformed the average American citizen could be. Growing up on the farm I just assumed that everybody had the same knowledge about agriculture as I did, but I couldn’t have been more wrong!</p>
<p>During my high school Ag Business class, we spent a class period discussing input and output prices for the average farmer. We first discussed the total returns of farmers after harvest. It was then that I heard a kid that sat in the back of the classroom mutter, “Man, I wish my parents were farmers.” Being a farmer’s daughter I couldn’t help but laugh at this statement, I replied laughing, “Just wait, we aren’t finished.” Then we talked about the endless expenses of equipment and machinery, seed, fertilizer and everything else that it takes to run a farm. I turned around again and the boy’s jaw had dropped. That day was enough to open my eyes as well to notice how important advocating for agriculture really is.</p>
<p>This summer I will spend the majority of my time learning more about the business side of the agriculture industry instead of the hands-on experience I gained growing up on the farm. I am very eager to broaden my horizons this summer and make the most of this great experience. I believe in the future of agriculture, do you?</p>
<p>Follow me on Twitter!  <a title="@ksgrainbrain" href="https://twitter.com/#!/ksgrainbrain">@ksgrainbrain</a></p>
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		<title>Choose Ethanol this Memorial Day</title>
		<link>http://kansasgrains.wordpress.com/2012/05/22/choose-ethanol-this-memorial-day/</link>
		<comments>http://kansasgrains.wordpress.com/2012/05/22/choose-ethanol-this-memorial-day/#comments</comments>
		<pubDate>Tue, 22 May 2012 15:50:33 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
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		<guid isPermaLink="false">http://kansasgrains.wordpress.com/?p=995</guid>
		<description><![CDATA[By: DeEtta Bohling, Communications Specialist Memorial Day weekend marks the official start of the summer travel season. It is predicted that more than 34 million will travel 50+ miles during the upcoming holiday, up 1.2% compared to last year. As you pull up to the gas station this weekend, I encourage you to choose a clean-burning, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=995&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><em>By: DeEtta Bohling, Communications Specialist</em></p>
<p><a href="http://kansasgrains.files.wordpress.com/2012/05/memorial-day-weekend_bbq.jpg"><img class="alignleft size-medium wp-image-997" title="memorial-day-weekend_bbq" src="http://kansasgrains.files.wordpress.com/2012/05/memorial-day-weekend_bbq.jpg?w=300&h=199" alt="" width="300" height="199" /></a>Memorial Day weekend marks the official start of the summer travel season. It is <a href="http://www.marketwatch.com/story/cut-travel-costs-with-free-gas-2012-05-21">predicted that more than 34 million will travel 50+ miles </a>during the upcoming holiday, up 1.2% compared to last year. As you pull up to the gas station this weekend, I encourage you to choose a clean-burning, high octane motor fuel that is produced from renewable sources- ethanol.</p>
<p>Why? There are a number of reasons <a href="http://www.chooseethanol.com/">I choose ethanol</a>.</p>
<p><span style="color:#008000;"><strong>#1. Cheaper at the Pump<br />
</strong></span>Corn growers are finishing planting what appears to be a record-breaking corn crop, continuing to meet all needs for food, feed, fiber and fuel. Their hard work is also helping consumers nationwide by keeping fuel prices down.</p>
<p>On May 15, 2012, The <a href="http://www.card.iastate.edu/">Center for Agricultural and Rural Development </a>(CARD) <a href="http://www.ethanolrfa.org/news/entry/new-university-study-ethanol-reduced-gas-prices-by-more-than-1-in-2011/">released a study </a>by economists at the University of Wisconsin and Iowa State University examining the impact of increased ethanol consumption on wholesale gasoline prices.</p>
<p><strong><em>Key conclusions derived from the report include:<a href="http://kansasgrains.files.wordpress.com/2012/05/e85-corncar.jpg"><img class="alignright size-medium wp-image-998" title="E85.CornCar" src="http://kansasgrains.files.wordpress.com/2012/05/e85-corncar.jpg?w=300&h=225" alt="" width="300" height="225" /></a></em></strong></p>
<p>&#8211;In 2011, <strong>ethanol reduced wholesale gasoline prices by an average of $1.09 per gallon</strong>.</p>
<p>&#8211;Regular grade gasoline prices averaged $3.52 per gallon in 2011, but would have been closer to $4.60 per gallon without the inclusion of more than 13 billion gallons of lower-priced ethanol.</p>
<p>&#8211;The average American household consumed 1,124 gallons of gasoline in 2011, meaning <strong>ethanol reduced average household spending at the pump by more than $1,200.</strong><strong><br />
</strong><br />
&#8211;Since 2000, <strong>ethanol has kept gasoline prices an average of $0.29 per gallon cheaper</strong> than they otherwise would have been.</p>
<p>&#8211;Based on the $0.29-per-gallon average annual savings, <strong>ethanol has helped save American drivers and the economy more than $477 billion in gasoline expenditures since 2000</strong> – an average of $39.8 billion a year.</p>
<p><span style="color:#008000;"><strong>#2. Energy Security</strong></span><br />
Ethanol, created from crops such as corn and grain sorghum is domestically produced which helps to reduce America’s dependence on foreign oil. With ethanol representing 10% of the nation’s motor fuel supply, less petroleum must be reminded to meet America’s fuel needs. <strong>With 13.9 billion gallons of domestic ethanol production, the U.S. required 485 million fewer barrels of imported oil in 2011.</strong> For perspective, that is a total greater than all the oil we import from Saudi Arabia. <strong>Global fossil fuel subsidies reached almost half a trillion dollars in 2010. This figure is up $110 billion over 2009 and could reach $660 billion by 2020.</strong><strong></strong></p>
<p><strong>All oil-related external costs are estimated to be $825 billion per year.</strong> <strong>The U.S. spends between $27 billion and $137 billion a year on military operations securing the safe delivery of oil from the Persian Gulf, equivalent to adding an extra $1.17 per gallon of gasoline.</strong> And new oil supplies are getting harder and more expensive to find. Nonconventional reserves, like Canadian tar sands, pose significant environmental and economic risks.</p>
<p><span style="color:#008000;"><strong>#3. Environmental Impact</strong></span><br />
Ethanol is one of the best tools we have to fight air pollution from vehicles. And there is no fuel available at scale today that matches ethanol&#8217;s ability to improve overall environmental quality compared to gasoline. From its <strong>biodegradable</strong> nature to reductions in greenhouse gas and tailpipe emissions, ethanol provides a tool to address environmental concerns without requiring an entirely new way for goods and people to get from one place to another.</p>
<p>Ethanol contains 35% oxygen. Adding oxygen to fuel results in more complete fuel combustion, <strong>reducing harmful tailpipe emissions</strong>. Ethanol also displaces the use of toxic gasoline components such as benzene, a carcinogen. <strong>Ethanol is non-toxic, water soluble and quickly biodegradable.</strong> Ethanol is a <strong>renewable fuel</strong> produced from plants, unlike petroleum-based fossil fuels that have a limited supply and are the major contributor of carbon dioxide (CO2) emissions, a greenhouse gas (GHG).</p>
<p><strong>Ethanol has a positive energy balance.</strong><strong> </strong>Whether produced from corn or other biomass feedstocks, ethanol generates more energy than used during production. Plants used in ethanol production harness the power of the sun to grow. By releasing the energy stored in corn and other feedstocks, ethanol production utilizes solar energy, replacing fossil energy use. A 2010 USDA study of ethanol production – from the field to the vehicle – found that <strong>ethanol yields about 40% more fossil energy than is used to grow and harvest the grain and process it into ethanol</strong>, even without allowing for the processing component of the byproduct credit. After fully allowing for heat used to produce byproducts, ethanol yields between 90-130% more energy than is used to produce it. Also, according to a University of California-Berkeley study, the production of <strong>ethanol reduces petroleum use by about 95% on an energy basis compared to gasoline refining</strong>.</p>
<p><span style="color:#008000;"><strong>#4. Economic Impact</strong></span><br />
The economic impact of domestic ethanol production is felt far outside the biorefinery. In hundreds of communities across the nation, ethanol production is creating well paying jobs where jobs are too often few and far between. <strong>In 2011, the production of 13.9 billion gallons of ethanol supported 90,200 direct jobs and 311,400 indirect jobs all across the country. </strong>These are quality jobs in fields like engineering, chemistry, and accounting, that provide a good wage and important benefits. <strong>In 2011, ethanol </strong><strong>contributed $42.4 billion to the national Gross Domestic Product</strong><strong> (GDP) and added $29.9 billion to household income. Using American ethanol keeps $50 billion in our economy. </strong></p>
<p><span style="color:#008000;"><strong>#5. Engine Performance<br />
</strong></span>Ethanol, an alcohol fuel, provides high quality, high octane for exceptional engine performance and reduced emissions. <strong>Ethanol has been used in cars since Henry Ford designed his 1908 Model T</strong> to operate on alcohol. Trillions of miles have been driven on ethanol-blended fuel since 1980. In fact, <strong><a href="http://www.nascar.com/">NASCAR</a> runs on a 15% ethanol blended fuel,</strong> called <a href="http://www.americanethanolracing.com/ethanol-performance/">Sunoco Green E15</a>. The <a href="http://www.americanethanolracing.com/">American Ethanol</a> used in each and every race is derived from American grown corn.</p>
<p><a href="http://kansasgrains.files.wordpress.com/2012/05/6796153146_f5c97e14fe_b.jpg"><img class="alignleft size-medium wp-image-999" title="6796153146_f5c97e14fe_b" src="http://kansasgrains.files.wordpress.com/2012/05/6796153146_f5c97e14fe_b.jpg?w=300&h=225" alt="" width="300" height="225" /></a><a href="http://www.rcrracing.com/">RCR owner, Richard Childress </a>stated, “Last year, the <a href="http://www.epa.gov/">U.S. Environmental Protection Agency</a> approved E15 for all vehicles built in the last decade, which is more than 80 percent of the cars and trucks on the roads today<strong>. I like to think that if E15 is good enough for my racing team, it&#8217;s certainly good enough for everyday street cars.</strong>”</p>
<p>Headed for the lake this weekend? Did you know <strong>you can even use ethanol in your motorboat</strong>? Most marine manufacturers have allowed the use of E10 for decades but may specify certain precautionary actions such as a water separator filter. In fact, ethanol is the oxygenate of choice in some water-recreation areas because of its clean air and clean water benefits.</p>
<p>The <a href="http://www.nmma.org/">National Marine Manufacturers Association (NMMA)</a> has indicated that lower level ethanol blends &#8211; E10 or lower usually present no major problems. However, they oppose higher blend levels.</p>
<p>There are over 12 million recreational boats in the United States, some of which are vintage watercraft, so it is difficult to make a blanket statement on every make and model year. Most watercraft operate fine on E10. For instance, Honda, Kawasaki, Mercury Marine, OMC (Johnson/Evinrude), Pleasurecraft, Tigershark (Artco), Tracker and Yamaha allow the use of ethanol fuels in their products. Mercury Marine has indicated that their outboard products produced after 1979 should not have problems operating on ethanol. Further, they indicate that MerCruiser products produced after 1987 should not experience problems.<a href="http://kansasgrains.files.wordpress.com/2012/05/memorial-day.jpg"><img class="alignright size-medium wp-image-996" title="memorial-day" src="http://kansasgrains.files.wordpress.com/2012/05/memorial-day.jpg?w=300&h=240" alt="" width="300" height="240" /></a></p>
<p>However, it should be noted, there have been isolated reports of materials compatibility issues in some vintage (pre 1980) watercraft. Ultimately, your watercraft operator’s manual should be consulted. For more information on ethanol and your marine equipment, click <a href="http://ethanolrfa.org/pages/ethanol-and-engines">HERE</a>.</p>
<p><strong>Ethanol is American made and American grown. I hope you’ll join me in supporting U.S. agriculture by filling up with ethanol as you hit the road this Memorial Day weekend.</strong> For more information on ethanol and to find a station near you, visit <a href="http://www.chooseethanol.com">www.chooseethanol.com</a>.</p>
<h4><span style="color:#000080;">We&#8217;d love to see your photos! Snap a photo at the pump of you filling up with ethanol this weekend and upload it to our <a href="http://www.facebook.com/kansascorn">Facebook page</a> or tweet us <a href="https://twitter.com/#!/ksgrains">@ksgrains</a> for a chance to win a cap, work gloves and other prizes!</span></p>
<p>Safe travels!</h4>
<p>&nbsp;</p>
<p><strong>More ethanol information:</strong></p>
<p><a href="http://www.ksgrains.com/ethanol/kseth.html">Kansas Ethanol Production</a></p>
<p><a href="http://www.ncga.com/ethanol/">National Corn Growers Association: Ethanol</a></p>
<p><a href="http://www.ethanolrfa.org/">Renewable Fuels Association</a></p>
<p><a href="http://www.americanethanolracing.com/">NASCAR/American Ethanol</a></p>
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		<title>Social Media &amp; the Customer Experience</title>
		<link>http://kansasgrains.wordpress.com/2012/05/07/social-media-the-customer-experience/</link>
		<comments>http://kansasgrains.wordpress.com/2012/05/07/social-media-the-customer-experience/#comments</comments>
		<pubDate>Mon, 07 May 2012 21:12:01 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
				<category><![CDATA[agriculture]]></category>
		<category><![CDATA[CommonGround]]></category>
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		<description><![CDATA[By DeEtta Bohling, Communications Specialist Social media is a large part of my life. Some of it was on accident, but a lot of it I brought on myself. Even five years ago I wouldn’t have thought social media would be such a large part of my career. I currently manage social media for Kansas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=989&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><em>By DeEtta Bohling, Communications Specialist</em></p>
<p>Social media is a large part of my life. Some of it was on accident, but a lot of it I brought on myself. Even five years ago I wouldn’t have thought social media would be such a large part of my career. I currently manage social media for Kansas Corn and Grain Sorghum through this <a href="http://kansasgrains.wordpress.com/">blog</a>, <a href="http://twitter.com/#!/ksgrains">Twitter</a>, <a href="http://www.facebook.com/DeEttaBohling">Facebook</a> and occasionally <a href="http://www.youtube.com/user/KansasGrains/videos">YouTube</a>. Away from my job responsibilies checking Twitter and Facebook are a regular part of my daily routine and I’m currently obsessed with <a href="http://pinterest.com/deettalbohling/">Pinterest</a> and finding the latest fashions, graphic design inspiration and dinner recipes.</p>
<p>My friend Travis (former news producer and currently the Multi-Media Producer-in-Residence at <a href="http://www.wartburg.edu/">Wartburg College</a>) would be very disappointed to hear that I haven’t watched the morning or evening news in… well, nearly two years. Don’t worry, I don’t have my head buried in the sand. I am up to date on current events thanks to text alerts from my local news station and following various news outlets through social media.</p>
<p>Social media isn’t a trend and it isn’t going away any time soon. It is <strong>revolutionizing the way we distribute and obtain</strong> information. So, what does this mean for companies, and specifically the agricultural industry?</p>
<p>I can instantly convey a message to my 2,000 followers. Will they all see it? Most certainly not, but it has the potential to spread like wildfire. People share experiences and advice through social media. This is done instantaneous through social media. In the past, a person would probably have to wait to tell his/her friends about an experience. Today, with the use of smartphones and tablets, we can send a message (factual or not, good or bad) about a grocery store product or a conversation with farmer instantly to the internet.</p>
<p>My friend/mentor, <a href="http://www.wartburg.edu/ca/withers.html">Dr. Bill Withers</a> recently posted this photo on Facebook about a visit to <a href="http://www.gcfb.net/">Granite City</a>:</p>
<p><a href="http://kansasgrains.files.wordpress.com/2012/05/granite-city.jpg"><img class="aligncenter size-medium wp-image-990" title="granite city" src="http://kansasgrains.files.wordpress.com/2012/05/granite-city.jpg?w=300&h=225" alt="" width="300" height="225" /></a></p>
<p>The caption read, “It&#8217;s THIS SIMPLE! And I asked our waitress if she was trained to do this&#8230; &#8220;Yes!&#8221; Great QCS [Quality Customer Service]. My Granite City leftover container showed Dish, Date, Server, and &#8220;GC&#8221; brand-logo, all signed by her&#8230; <a href="http://www.gcfb.net/" target="_blank">http://www.gcfb.net/</a>”</p>
<p>Did I click on the link which lead to their website? Yep, sure did! Did I happen to check out the restaurant locations in my area and browse the menu too? Uh-huh.</p>
<p>Bill also wrote, “And, would I ask for Sam&#8217;s server-section next time down there? Of course. <strong>When you TRAIN for QCS, everyone wins, trust me.</strong> And yes, &#8220;leftovers&#8221; were delicious tonight!”</p>
<p>Not only did his experience leave a good impression on him, but also his Facebook followers- including myself.</p>
<p>Word-of-mouth is huge and a very valuable part of marketing. <strong>90% of consumers trust peer recommendations; 14% trust advertisements.</strong> While it’s great for ag groups to sponsor events and purchase media buys, it’s obvious that the farmer-consumer conversations are a must. This is one of the many reasons I enjoy the <a href="http://findourcommonground.com/">CommonGround</a> movement so much. Our farm women volunteers do their best to reach out to the consumer (both in person and through social media) to tell them about their farms and the food they produce. One good conversation with a consumer is valuable. Hopefully, that consumer will share the good experience she had with others.</p>
<p><a href="http://www.rossshafer.com/">Ross Schafer</a>, the author of Nobody Moved Your Cheese, Customer Empathy, The Customer Shourts back, Are You Still Relevant, and Grab More Market Share recently spoke at the <a href="http://www.nama.org/index.html">National Agri-Marketing Conference</a>. One of the many great things he said was, <strong>“When you study human behavior, you will always win.”</strong> Think about that for a moment. When you’re at a store, what motivates you to buy certain products? Name brand? Cost? Health? Convenience?</p>
<p>Emotions. <strong><span style="text-decoration:underline;">Emotions</span> influence every purchase decision.</strong> When consumers write to complain about a business they often use the words rejected, unimportant, or embarrassed. Farmers need to be able to communicate to consumers in a way that shows them that their concerns are valid and that they care. Let’s not overthink this-<strong> people like to feel cared for. </strong></p>
<p><strong>Women don’t just buy a brand- they join it then talk about it.</strong> You better believe that I’ll be talking about good purchasing experiences (such as my recent purchase from <a href="http://www.etsy.com/people/GracieAndMeDesign?ref=owner_profile_leftnav">Gracie &amp; Me Design on Etsy</a>) and bad ones (my recent <a href="http://www.dish.com/">DISH</a> fiasco) on social media platforms.</p>
<p>Today, consumers want NOW. The faster we can respond, the better. <strong>“Normal business hours” no longer exist.</strong> Consumers can shop online at all hours and more and more banks are opening on Sundays or have later hours.</p>
<p>Earlier I mentioned how Bill told all his Facebook followers about his great experience with Granite City.  He went a step further and commended the restaurant, personally. Bill received the following response shortly later, which was also documented on Facebook:</p>
<p><a href="http://kansasgrains.files.wordpress.com/2012/05/granite-city2.jpg"><img class="aligncenter size-medium wp-image-991" title="granite city2" src="http://kansasgrains.files.wordpress.com/2012/05/granite-city2.jpg?w=300&h=225" alt="" width="300" height="225" /></a></p>
<p>Social customer service at its best? Most definitely.</p>
<p>The agricultural industry will continue to grow in social media. (If you don’t think we’re already active, just search #agchat or #foodchat on Twitter.) My hope is that though face to face conversations, social media and traditional media, farmers will continue to build relationships with consumers. So many folks are disconnected from livestock and fields but want to know more about food. They are listening. Are we talking? More importantly do we care for our consumers? Certainly! <strong>Let’s show them by going above and beyond.</strong></p>
<p>&nbsp;<br />
<strong>Additional resources:</strong></p>
<p><a href="http://mashable.com/2011/10/28/social-customer-service-brands/">9 Ways Top Brands Use Social Media for Better Customer Service</a></p>
<p><a href="http://smartblogs.com/leadership/2012/05/02/supermarkets-and-the-social-web/">Supermarkets and the social Web</a></p>
<p><a href="http://www.justicemitchell.com/justice-mitchell/2012/5/3/social-media-generation-ii-the-social-business-archetype.html">Social Media- Generation II</a></p>
<p><a href="http://www.causematters.com/ag-resources/">Cause Matters: Ag &amp; Food Resources</a></p>
<p><a href="http://www.lcsun-news.com/las_cruces-business/ci_20565090/web-give-good-customer-service-through-social-media">Give Good Customer Service Through Social Media</a></p>
<p><a href="http://www.socialmediaexaminer.com/how-social-media-has-changed-customer-service/">How Social Media has Changed Customer Service</a></p>
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		<title>NASCAR Green Drives Home Environmental Benefits of Ethanol Through Earth Day Promotion</title>
		<link>http://kansasgrains.wordpress.com/2012/04/20/nascar-green-drives-home-environmental-benefits-of-ethanol-through-earth-day-promotion/</link>
		<comments>http://kansasgrains.wordpress.com/2012/04/20/nascar-green-drives-home-environmental-benefits-of-ethanol-through-earth-day-promotion/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:09:22 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[This Sunday, NASCAR, Kansas Speedway and several of NASCAR’s Official Partners will showcase the environmental sustainability programs that take place each week at racetracks across the country in celebration of Earth Day.  These efforts, taking place every day and at NASCAR races year-round, are part of the sport’s NASCAR Green initiative which shows the value [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=984&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://kansasgrains.files.wordpress.com/2012/04/kansas.jpg"><img class="alignleft size-medium wp-image-985" title="kansas" src="http://kansasgrains.files.wordpress.com/2012/04/kansas.jpg?w=300&h=192" alt="" width="300" height="192" /></a>This Sunday, <a href="http://www.nascar.com/">NASCAR</a>, <a href="http://www.kansasspeedway.com/?homepage=true">Kansas Speedway</a> and several of NASCAR’s Official Partners will showcase the environmental sustainability programs that take place each week at racetracks across the country in celebration of <a href="http://www.earthday.org/">Earth Day</a>.  These efforts, taking place every day and at NASCAR races year-round, are part of the sport’s NASCAR Green initiative which shows the value NASCAR places upon the environment through real-world, sustained action.</p>
<p>The <a href="http://www.ncga.com/">National Corn Growers Association</a>, along with many state corn associations and the <a href="http://www.americanethanolracing.com/">American Ethanol</a> partnership, will help play a key role in promoting an aspect of NASCAR Green supported by agriculture and environmentalists alike, the sport’s move to a 15 percent ethanol fuel blend.</p>
<p>“Our promotion of mid-level ethanol blends through our partnership with NASCAR, including the events in Kansas this Sunday, constitutes one of the largest, most aggressive educational efforts that farmers have ever undertaken,” said NCGA NASCAR Advisory Committee Chair Martin Barbre.  “Farmer investment of checkoff dollars, through NCGA and state organizations, makes carrying out such visible, national activities possible and demonstrates the value modern agriculture places on shining a public spotlight on the environmental and economic benefits of this important biofuel.”</p>
<p>As part of the festivities, American Ethanol will prominently feature an ethanol message painted in green across the backstretch of the track. This placement will shine a spotlight on the sport’s use of E15 for both those sitting in the stands and watching on television. This race directly follows last week’s NASCAR Green milestone, when the sport celebrated running over two million miles on Sunoco Green E15, which has fueled every car in every race since the beginning of the 2011 season.</p>
<p>Additionally, a new 30-second television spot about the NASCAR Green platform will air during Sunday’s NASCAR on FOX national broadcast at 1 p.m.</p>
<p>NASCAR also issued <a href="http://americaneg.vo.llnwd.net/o16/nascar/2012/Projects/green-white-paper-high-res-4-19.pdf">an informative paper today</a> detailing the various programs that have made NASCAR a leader in green initiatives across all sports. The data in “The Sports Leader in Sustainability”* illustrates the steps NASCAR has taken in educating fans, reducing the sport’s environmental impact, and validating green technologies – both on and off the track.</p>
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		<title>Childress: Ethanol- Good Enough for NASCAR, Good Enough for Your Car</title>
		<link>http://kansasgrains.wordpress.com/2012/04/18/childress-ethanol-good-enough-for-nascar-good-enough-for-your-car/</link>
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		<pubDate>Wed, 18 Apr 2012 19:07:42 +0000</pubDate>
		<dc:creator>kansasgrains</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Today Richard Childress showed his support for ethanol in an article he wrote for the Kansas City Star. Childress says in the article, &#8220;NASCAR just surpassed 2 million miles of driving — in practice, qualifying and racing laps — on E15 without a hitch in what can only be described as a seamless transition. Plus, we’ve also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kansasgrains.wordpress.com&#038;blog=11006534&#038;post=977&#038;subd=kansasgrains&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Today Richard Childress showed his support for ethanol in an article he wrote for the <a href="http://www.kansascity.com/2012/04/17/3560688_nascars-richard-childress-ethanol.html">Kansas City Star</a>. Childress says in the article, &#8220;NASCAR just surpassed 2 million miles of driving — in practice, qualifying and racing laps — on E15 without a hitch in what can only be described as a seamless transition. Plus, we’ve also seen enhanced performance. In fact, many of the teams have reported an increase in horsepower. In my mind, this proves that E15 is a viable alternative to regular gasoline.&#8221;</p>
<p>He goes on to state, &#8220;I like to think that if E15 is good enough for my racing team, it’s certainly good enough for everyday street cars.&#8221;</p>
<p>NASCAR fans will gather in Kansas City this weekend at the <a href="http://www.kansasspeedway.com/?homepage=true">Kansas Speedway</a> for the <a href="http://www.kansasspeedway.com/Ticket-Center/Events/April/SFP-250.aspx">NASCAR Camping World Truck Series</a> to compete in the SFP 250 on Saturday and the <a href="http://www.kansasspeedway.com/Ticket-Center/Events/April/STP-400-at-Kansas-Speedway.aspx">NASCAR Sprint Cup Series</a> will take place on Sunday which racers will compete in the STP 400.</p>
<p>&nbsp;</p>
<h2>E15 ethanol is a viable alternative to regular gas</h2>
<div id="attachment_978" class="wp-caption alignleft" style="width: 230px"><a href="http://kansasgrains.files.wordpress.com/2012/04/childress.jpg"><img class="size-medium wp-image-978" title="childress" src="http://kansasgrains.files.wordpress.com/2012/04/childress.jpg?w=220&h=300" alt="" width="220" height="300" /></a><p class="wp-caption-text">Richard Childress is the president and chief executive officer of Richard Childress Racing, a 12-time championship winning NASCAR organization. He lives in Clemmons, N.C.</p></div>
<address>BY RICHARD CHILDRESS<br />
Special to The Star</p>
<p>Some may question how the owner of a NASCAR racing team can promote air quality with a straight face. After all, for years, my business has been burning rubber and racing fuel in front of massive crowds that leave a lot of litter behind.</p></address>
<address> </address>
<address>But times are changing. And the sport of NASCAR, including my team, Richard Childress Racing, has changed with them. Today, we’re deeply involved in efforts to make our sport more environmentally friendly — from recycling motor fluids, to reducing carbon emissions from our racing fuel, to using alternative power sources — all under the NASCAR Green umbrella.</address>
<address> </address>
<address>I do all this because I’m a conservationist who wants to see his grandkids grow up with clean air, clean water and green spaces. And one of the efforts that I’m most proud of is the introduction of American ethanol to racing as a means of cutting our emissions with a clean, renewable alternative fuel.</address>
<address>
</address>
<address> </address>
<p><strong>Read the entire article <a href="http://www.kansascity.com/2012/04/17/3560688_nascars-richard-childress-ethanol.html">here</a>.</strong></p>
<p><strong></strong></p>
<p><strong>For more information:</strong><br />
<a href="http://www.americanethanolracing.com/">American Ethanol Racing</a><br />
<a href="http://www.ncga.com/">National Corn Growers Association</a><br />
<a href="http://www.ethanolrfa.org/">Renewable Fuels Association</a></p>
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